A lot of people had custom-made Rolls Royce vehicle in their time. In 1984, the rich and famous’ champagne maker has his own Royce van created. After all, if you’re dealing with people like Louis Vuitton, it’s highly inappropriate for your product to be seen in a Bedford van. However, the famous Krug Champagne Rolls Royce which was created for commercial purposed was sold to someone by the company somewhere along the way.
After years of being away from home, the Krug Champagne Rolls Royce bread van is finally home. The family bought the vehicle back and it not sits safely in the House of Krug in Reims. Champagne’s Royce van is no longer delivering champagne to the stars, though. It now rests in its France home as a valued museum piece.
According to the report, the Rolls Royce van was actually a 1979 Silver Shadow II sedan before it was converted into a three-door commercial vehicle. The front seats were allotted for the driver and one passenger, and two refrigerators were fitted into the van’s open rear compartment. The iconic vehicle holds the Krug Crest and it retains its special cork key ring.
In December 1999, the Royce Van was auctioned off at $68,500. The reason why the vehicle fetched such a high price was because it was Champagne’s “moving billboard” for the longest time. The bidding started at a pretty impressive $35,000, and the company awarded with the iconic van had to pay almost double the starting bid for this once very luxurious car. The popularity of the van was also due to the fact that there were very few Rolls Royce station wagons produced.