Kia Picanto’s amazing nail ad targeting female car buyers

KIA-picantoThe Korean car manufacturer Kia wants everyone to think that their 2012 Picanto is not your ordinary small car but a small vehicle that you can make most of. Let us just say they pay attention to details as they produced a marketing ad for the new Picanto involving weeks of work, more than a thousand bottle s of nail polish, and 900 frames of animations done on press on nails.

Yes, Kia tapped nail artists to do the commercial for the Kia Picanto . They did not print them on the nails or transferred the graphics, but hand painted them. Each frame took two hours on a press on nail.

Watch the videos below and see for yourself what Kia went thru to push the Picanto to its target market:

The Kia Picanto was first unveiled back in 2004. So far it has gone thru two facelifts, and the latest of which was in Geneva last March. The redesigned Kia hatchback follows the modern design lines of the rest of the range. The 2012 Picanto will be offered as 3-door or a 5-door.

Buyers can also choose from three variants of the engine and two transmissions. The entry level powerplant is a small 1.0L unit with 3-cylinders which will come in two versions.; a gas variant and a bifuel enine that runs on LPG and petrol. The gas variant will give out 68 horsepower and a torque of 70 pound-feet. The bi-fuel version can produce 81 hp and 69 lb-ft of torque.

A bigger inline-four 1.25L engine will also be available. This engine will give the Picanto 83 hp and a torque of 89 lb-ft.

The three powerplants for the 2012 Picanto are coupled with a 5-speed manual transmisison. There is an option to get an automatic gearbox with the 4-cylinder engine.

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The Aston Martin DBS

Aston Martin DBS is a sports car of high performance that is manufactured by the UK automaker, Aston Martin. The Aston Martin is perhaps one of the most widely recognized names in automakers that are synonymous with performance. This may be due to the fact that the Aston Martin is considered the car to have if you are a huge James Bond fan. The car actually appeared in the 2006 James Bond movie, which helped it to reach a higher level of popularity. Aston Martin DBSThe performance of the DBS is outstanding. The engine is a V12 that delivers around 510 horsepower. This allows the car to have a time of 4.3 seconds going from zero to sixty. The top speed of the DBS is around 191 miles per hour, which is not the fastest car, however, it is definitely in the top five sporty cars for speed.

The car comes in a 6 speed transmission. Most common is the manual transmission, however there is an automatic version that many people prefer. However, a common complaint of those that drive automatic transmission high performance vehicles is the loss of power because the car does not have a manual transmission. Fuel economy wise, the car gets an estimated eighteen miles per gallon on the highway, and twelve miles per gallon in the city. This mileage is actually better than most performance cars of this caliber receive, which puts the DBS at the head of many people’s list of dream cars to own.

Aston Martin DBS

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The Pagani Zonda

The Pagani Zonda is manufactured by Italian auto maker Pagani. These cars began production in 1999 and continue to this day. Owning one of these cars is as honor, simply because the auto maker only manufactures around seventeen or nineteen Zonda’s every year.zonda r The Zonda is the only car that Pagani manufactures, which makes the vehicles even more of a gem. However, Pagani is in the process of building a new car that is supposedly going to replace the Zonda.

There are many different versions of the Zonda, including the Zonda Roadster, Zonda Cinque, Zonda F Club and so on. The difference between each version is usually the engine size and the amount of horsepower that the car can deliver. However, the overall design of the Zonda was inspired by jet fighters, this can be seen in the looks of the car. If you have never seen a Zonda, then picture the famous Batmobile that Batman used in many movies, then take this a step further, with four pipe exhaust, huge rear spoiler, and a wide front end like the Chevrolet Corvette. The car was rumored to have been influenced heavily by the look of jet fighters as well as leaning on the Sauber-Mercedes Silver Arrow Group C cars. The jet fighter aspect of the car is readily seen with the design of the car.

Engine wise the car varies with each year. At the beginning of the Zonda, the engine was a 6.0 liter engine. The car could do a quarter mile in 12.1 seconds, which is extremely fast. What makes these cars even faster Zonda Cinqueis the material that they are made of, which is carbon fiber. This is one of those aspects that has carried forward to current generations. The 2000 Zonda utilized a 7.0 liter engine, while the 2002 Zonda used the largest V12 engine that has ever been made. Needless to say, power is a main concept of these cars, which is why so many sports car lovers drool over this car.

Price wise, these cars cost a pretty penny, which is to be expected given that there are a limited number of vehicles produced each year. The first version of the Zonda cost around $400,000 in US dollars. However, as they improved upon the car and engines became bigger, the price increased. Right now, the current Zonda would cost around $1.2 million US dollars. Hence, it is very uncommon to see these vehicles driving around on the roadways.

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New Generation of Lignocellulose-based Biofuels discovered by Shell

Researchers of the oil giant Shell said that they discovered a new generation of biofuels which are based on the hydration of y-valerolactone (GVL). This is a substance that’s intermediately created by the Shell Logohydrogenation of levulinic acid, a derivative of lignocellulosic feedstock’s simple acid hydrolysis. Depending on the reactants used in the process, possibly good fuel properties may then be mixed with gasoline or diesel.

The paper based on the work of John Paul Lange and his co-researchers at Shell Amsterdam, Cheshire and Hamburg was published in on online journal called Angewandte Chemie International Edition last May 5, 2010. According to the study, when gasoline is blended with 10% and 20% of EV (ethanol valerate), it complies with the European gasoline requirements. Further, EV blended fuel increases the octane number without deteriorating properties.

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Krug Champagne’s Rolls Royce Van is Back Home

A lot of people had custom-made Rolls Royce vehicle in their time. In 1984, the rich and famous’ champagne maker has his own Royce van created. After all, if you’re dealing with people like Louis Vuitton, it’s highly inappropriate for your product to be seen in a Bedford van. Rolls Royce Silver Shadow Krug ChampagneHowever, the famous Krug Champagne Rolls Royce which was created for commercial purposed was sold to someone by the company somewhere along the way.

After years of being away from home, the Krug Champagne Rolls Royce bread van is finally home. The family bought the vehicle back and it not sits safely in the House of Krug in Reims. Champagne’s Royce van is no longer delivering champagne to the stars, though. It now rests in its France home as a valued museum piece.

According to the report, the Rolls Royce van was actually a 1979 Silver Shadow II sedan before it was converted into a three-door commercial vehicle. The front seats were allotted for the driver and one passenger, and two refrigerators were fitted into the van’s open rear compartment. The iconic vehicle holds the Krug Crest and it retains its special cork key ring.

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First Time: Audi outpaces Mercedes-Benz on global quarterly sales

Audi AG makes history by overtaking Mercedes-Benz in global sales for the first time. The Ingolstadt-based carmaker was able to roll out 264,100 vehicles for the first quarter of 2010 while Mercedes-Benz moved 248,500 units. The Q1 achievement is an improvement of 25.9% compared to the sales figures of for the first quarter of last year.

Audi A5 S-LineThe goal of Audi is to become the leading luxury car manufacturer in the global market by 2015 and during which they should be selling about 1.5 million cars annually.

Audi ranked third in sales for premium new cars sales in  2009 with Mercedes taking the second podium next to the top spot earned by BMW.

According to experts, Mercedes-Benz might have tough time trying to regain the number two spot this year with the way things are going. Audi, at the very least should get the second spot. Audi executives expect a continuous upward trend on their sales graphs for the rest of the year.

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Hawaii gears up for a future of electric cars, may have 10,000 EVs on the streets by 2015

Electronic vehicles may really thrive in Hawaii for 4 reasons: high solar potential, the citizens are very eco-minded, high energy costs, and there is really no range anxiety. It has been the vision of the Hawaiian government and experts for quite some time, and now they are revving up to make this dream a reality.

Hawaii EVA recent car show in Hawaii showcased the future of what cars will be roaming around the streets of the island. Among those in display were cool electric roadsters and a Mini Cooper electric version. There were also companies that aim to put up charging stations.

The state of Hawaii has been stepping on the brakes for the use of petroleum in favor of renewable energy sources. Hawaii gets 90% of their energy needs from petroleum making the consumers susceptible to fuel price hikes.

The governor of Hawaii, Linda Lingle, wants to see the state getting 70% of their energy needs from clean sources as early as 2030. Electric vehicles will be playing a big and crucial role to achieve these goals since about two thirds of fuel consumption in Hawaii goes to transportation.

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Sofia Concept from I.DE.A Institute an eye-catcher in Geneva

The 2010 Geneva Motor Show has been a venue for a ton of hybrids and concept vehicles. It is a good thing to note though that even small players in the automotive design industry get to be noticed.  I.DE.AThe I.DE.A institute headquartered in Turin, Italy will have their phones ringing because of the Sofia Concept they showcased in the auto show.

The Sofia concept is a sedan made by a small design firm located in the outskirts of Moncalieri. The company is growing as it now provides full scale car designing, engineering, model building, prototype construction, and manufacture engineering.

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Volkswagen Passat CC 4-door coupe wins Red Dot Best of the Best Award

Last March, the winners for the 2009 Red Dot Design competition were already announced.  However, the Best of the Best award was presented only last night in Essen, Germany during a presentation.  And the winner for the Best of the Best Award is Volkswagen for its Passat CC 4-door coupe.

Volkswagen Passat CCHosted by the Aalto Theater in Essen, Martin Kropp, the top designer for Volkswagen, was the one who took the award as the official representative for the Exterior Design Studio 1.  Design Zentrum Nordrhein Westfalen, the oldest and most celebrated design group in Europe has been handing the red dot Best of the Best awards since year 2000.

So far, Volkswagen’s Passat CC coupe is an award-winning model as it has also won the IF Product Design Award 2009, the Australian International Design Award, and of course, the red dot Best of the Best Award.

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